While organic and natural hair products are now part of the mainstream, Pureology have been perfecting their formulas for years! Pureology’s no nasty formulas are created using a blend of corn, coconut and sugar to gently cleanse without stripping colour. Pureology exclusive AntiFade Complex® contains antioxidants and UVA/UVB sunscreens to protect colour vibrancy unlike anything else. Formulated with key ingredients Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Mint, Menthol, and Greens. For normal to thick hair in need of a moisture boost, use Pureology Hydrate to quench your clients’ locks while still protecting from colour fade.

Vegan before it was cool – Pureology formulas are made with sustainably-sourced natural plant extracts without animal products or by-products. With a gentle and sulphate-free formula, each highly-concentrated Pureology product is designed to target specific hair needs – from damaged and dry hair to flat or frizzy hair, there is something to suit all types of coloured hair.New in at Salons Direct, the Pureology range has gained a huge following in the professional hair care industry for it’s ‘no-nasties’ formula that keeps coloured hair looking its best for as long as possible. With the same strengthening formula as the original, this blonde hair shampoo also contains neutralising pigment to keep colour clear and bright with no sign of brassiness. Formulated with a rich lather, hair stays soft and bright without any harsh ingredients that can strip the hair of its colour. Like the rest of the range, it also helps protect colour while gently cleansing without the use of sulphates. The Hydrate Sheer shampoo has been specially formulated to deliver the same amount of hydration but with a more lightweight texture to suit finer hair.

As well as being sulphate-free and vegan, Hydrate Sheer is also silicone-free, helping reduce product build-up that can weigh fine hair down. Pureology was one of the first hair care ranges to remove the use of sulfates, parabens and unnecessary chemicals from their products. Enriched with jojoba, green tea and sage, the creamy consistency and indulgent fragrance only adds to the experience, resulting in touchably soft hair. This hydrating system of creamy shampoo and conditioner revitalizes, softens, and nourishes dry, color-treated hair.Do you have a client who wishes their fine hair could be big and bouncy instead of flat and lifeless? Are you looking for the best colour-safe shampoo and conditioner to use in your salon that leaves hair beautifully shiny, soft and healthy?