Netflix Stranger Things Scoops Ahoy Ice Cream Parlor Logo T-Shirt

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This logo is so popular, there’s even a free Stranger Things logo maker you can use to create your very own logo in this style. Did we miss any Stranger Things season 3 iconic logos in this roundup? Let us know on social @lookadesign! In a time when sugary cereal was yet to be viewed too critically by the watchful eye of government health departments, kids could eat Cocoa Puffs by the boxes without judgment. Unlike some of the other logos spotted in Stranger Things, the Cocoa Puffs logo has been made more retro and fun today, with curved letters and a 3D effect. Having significant air time in season 3, Burger King came in strong and was a brand you couldn’t miss! This fast-food logo has had a few changes since the 80s, but the iconic colors and graphic sandwich effect have held steady.

On the Netflix series Stranger Things, a show oozing 80s vibes, there was a strong showing of retro 80s logos from some major brands.

Mint Flare

Season 3 takes place over a few very long days, and the action and drama are in full force. From fighting evil Russians to the awakening of the Mind Flayer (leading to mass demonic-like possessions), the strong 80s theme was a nice balancing act to calm the nerves. In late 2023, a Stranger Things-themed and branded ice cream, Scoops Ahoy Ice Cream, was made available in US stores. [2]

Matt O’Rourke, chief creative officer, 22squared, added: “Working on this campaign has been an awkward walk down memory lane. Growing up in the 80s was a strange time, and I speak for many of us at the agency when I say many of us relived some childhood memories through this process, which is essentially what watching Stranger Things evokes and why I think this work is so spot on.”I mean, User @ConnieR_B tweeted them asking: “Guys what does this MEAN?” and received an almost immediate response from the Stranger Things account saying, “it means something sweet is coming.” Ice cream is definitely sweet! My suspicion only grew after reading some of the other official replies, take this exchange for example: From the hairstyles and clothing to the music and movie references, Stranger Things is so clearly based in the 80s, and the fans are all about it. From the sign out front, to the bow booth inside, to the smallest details on the menus, every piece was made to look and feel like the fictional 1985 store, including uniforms for employees. The shops will remain open for two weeks as Scoop Ahoy.

Everyone has good theories about why the Stranger Things account decided now was a good time to share a video of the destroyed Scoops Ahoy set from Season 3. However, I think the video is teasing the official announcement of a Scoops Ahoy line of ice cream products. Sometimes simple is better. The JCPenney logo has seen little to no changes over the years, making the brand instantly recognizable. One of the coolest things about the show is the iconic Stranger Things logo itself. The blood-red neon, stencil letters, and panned-out animation make it anything but forgettable. Often referred to as a type of exercise made famous in the 80s, Jazzercise is a real-life dance company that’s still going strong with over 8,300 franchises worldwide. The 80s version of their logo holds a soft spot in the hearts of many with those cute stars and rainbow colors.

Chocolate Pudding

Stranger Things: unfortunately those are not on the menu at the moment but how about some USS Butterscotch. Speaking of Coca-Cola, the (old) New Coke made an appearance in many scenes of season 3. They’re now selling the limited-edition cans along with some 80s-themed merchandise. To pull it all off (and then some), Baskin-Robbins worked closely with Stranger Thingsset designer Jess Royal on the interiors. “She was talking about all the detail and research that she goes into, so we started doing our own research about the ’80s and how we could be totally authentic. Everything we’ve done, we’re matching to the show, even down to our TV commercials,” says Nagel. The brand’s research and development team (“They are the best anywhere; they’re a mix of food scientists and chefs”) whipped up the menu. Much of season 3 is set in a mall, which was the epicenter of teen life before the launch of the internet and social media. Even the Starcourt Mall logo exudes all the 80s feels you’ve ever wanted (and then some).

Now that you’ve seen a bunch of them, you may be able to point out some elements that make an iconic 80s logo. Throughout the season, the ice cream shop was one of the main hangout spots. You’ll likely recall scenes with the very memorable Erica asking for more free samples. As mentioned, Burger King was featured prominently in the third season of Stranger Things. The brand also partnered with Coca-Cola, so you can go to any participating Burger King and get a “Hopper Meal” or an “Upside Down Whopper.” While the ice cream seems to be available in Walmarts around the United States, neither Walmart nor Stranger Things has made an official announcement. At least, not yet. Given this, I believe the destroyed Scoops Ahoy video shared this morning is them hinting at the ice cream line.Oh, and they also turned their logo upside down and used a similar line lettering effect to mimic the upside-down world in Stranger Things. Very clever, Levi’s. If you weren’t looking too closely, they were easy to miss. But since Looka is all about logos, it was the first thing that stood out! The Stranger Things logo and 80s theme Stranger Things is a true ode to the 80s, and a celebration of the era’s pop culture — it’s totally tubular. This show is a perfect platform for advertisements, and it’s clear that many brands jumped on the bandwagon this season for a good reason. And, can we say: the old-school Orange Julius logo is really great! The typeface they use today is much less exaggerated, but still has all of those fun vibes that are associated with the brand.