Bop-It launched as a relatively simple toy — and, at first, it was as straightforward as a television remote (via AdWeek). In 1993, San Francisco-based inventor Dan Klitsner imagined Bop-It as the "Channel Bopper": a more interactive remote control that would encourage kids to get physical when they wanted to watch TV. His original design for the "Channel Bopper" resembled a hammer, and the toy would change the channels or adjust the volume on the TV in response to three now-iconic actions — bop it, twist it, and pull it. When a player messes up, the announcer will sound disappointed. But the effect was once the iconic "D'oh!" exclamation of Homer Simpson, at least in the demo that inventor Dan Klitsner showed to Hasbro. Obviously, that was changed before release (via AdWeek). So that's what I did," said Rubino. "There's nothing put-on with the Bop-It voice: it's just me, or maybe me on 10 energy drinks." All the while, the voice of Bop-It has been provided by actor Buddy Rubino, who has been the one barking commands since 2008. In an interview with The Guardian, Rubino recalls not even knowing what the toy was before getting the audition. His only direction with the script was to "just say it really excited."